The fast-food company McDonald’s closed 700 chain locations this year, which came as a result of the increased consumer awareness and determination to lead a healthier lifestyle. Earlier in the 2015, the company closed half of these locations, and now it announced the closing of another 350 branches.
Fortune claims that this drop of profits is “due to stiff competition from healthier fast-food joints, more mindful consumers, and ‘an overcomplicated menu,’.
Statistics say that McDonalds anticipated a 2.3% decrease in sales and a 28% drop in operating profits during the first three months of 2015. In addition, projected sales for the next few months aren’t expected to be better.
This powerful fast-food chain experienced a drop in sales during the first quarter of the year, but experienced losses far beyond expected. Now they are making efforts to regain footing in the fast-food business and re-establish their former position in the market by closing their poorest performing restaurants.
However, the chances that they will experience drops in sales in the near future are bigger, unless the chain implements some reformed program, by offering GMO-free and organic products.
This plan is expected to bring better tomorrow for the company. “I think there is a hunger and an interest in our business to embrace change. McDonald’s management team is keenly focused on acting more quickly to better address today’s consumer needs, expectations, and the competitive marketplace,” said the company’s new CEO, Steve Easterbrook, believing that it will help to restore the reputation of the restaurant.
With giant companies like Monsanto and McDonald’s both reporting massive losses in recent months, one can only assume that big changes are underway health-wise in our world. New generations of consumers do not tend to eliminate fast food completely from their lives, but are just becoming more aware of healthy foods, since they provide the beneficial effects.
In response, they are choosing to consume healthier fare instead. In this respect, the Anti- Media noted that “GMO-free restaurant chain Chipotle saw a 10% sale increase over the same period.”